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Y-3 painted billboard

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For a month, Y-3’s new SS11 campaign is taking over the corner of Houston Street and Broadway in New York City’s Soho neighbourhood. To launch the campaign with painted billboard, Y-3 produced a time-lapse video showing the creation of the massive signage.

The billboard takes up a space of 48 x 38 feet, and was painted by Colossal Media Group. It features an image from the Y-3’s communication campaign for SS11 shot by Jacob Sutton, and styled by Jay Massacret featuring model Jacob Coupe.


The high-speed video showcases the painting being done over a few days time compressed down to one minute.

 

Jacob Sutton
Jay Massacret
Y-3