Yoox x World Cup

Ahead of next month’s Fifa World Cup in Brazil, luxury online boutique Yoox has teamed up with ten designers including Opening Ceremony, MSGM and Masha Ma to create an exclusive sweatshirt inspired by their native country.

The ‘Yoox Soccer Couture’ collection is in partnership with football and fashion magazine Sepp and features a capsule line of 10 unisex Italian-made sweatshirts, representing countries including Spain, Germany, Italy, USA and Brasil.

The ten designers from ten different countries represent nations from the five continents that will be featured in the upcoming football tournament – Opening Ceremony designer’s Carol Lim and Humberto Leon have created a red, white and blue stripes for USA, while DJ-turned-designer Massimo Giorgetti’s label MSGM has combines the Italian tricolour, a floral ball and an American football style M for his design.

Other key pieces in the collection includes Spanish designer Agatha Ruiz de la Prada’s printed heart in Spain’s red and yellow colours, while Barbara Casasola went for a graphic collage of the Brazilian flag’s three colours green, yellow and blue, and Doru Oluwu chose to represent Nigeria with a bright sweatshirt emblazed with his country’s bird.

Other designers featured in the collection include Juun J for Korea, Ksubi representing Australia, Damir Doma for Germany, Masha Ma for China, and Ami for France.

Images: Yoox