Adidas news and archive

Stock: Adidas attempts new recovery after strong start to the year

Strong preliminary results from Adidas catapulted the sporting goods manufacturer's shares to the top of the leading index on Wednesday, posting significant gains. Around midday, it rose by almost 7 percent to 147.30 euros in the slightly weaker Dax . At the start of trading, it had temporarily reached 149.25 euros, its highest level since early...

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Adidas exceeds growth expectations and confirms outlook

Sportswear manufacturer Adidas performed better than expected in the first quarter, confirming its outlook. Revenue rose by over 7 percent to approximately 6.6 billion euros (7.72 billion dollars), the company announced on Wednesday in Herzogenaurach. On a currency-neutral basis, Adidas achieved 14 percent growth. The company registered strong...

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Fashion |Interview

26 Nations, 26 Stories: How Adidas navigates global culture through football kit design

In less than two months, one of the world's biggest sporting events, the men's Football World Cup, is set to take place. The tournament, this time held across Canada, Mexico and the US, is not only the sporting event of the summer. It is also the grand finale of a historic collaboration: Adidas as the outfitter of the German national football...

Fashion

PLC Detroit launches free costume design course with Ruth E. Carter

Pensole Lewis College of Business and Design (PLC Detroit), America’s only design-focused historically Black college and university (HBCU), is making costume design education accessible with a free digital learning course, developed in collaboration with two-time Academy Award-winning costume designer Ruth E. Carter and sportswear brand Adidas....

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Shares: Adidas recovers following positive Citigroup outlook

Adidas shares benefited from a positive outlook from Citigroup on the reporting season on Friday morning. Shares in the Herzogenaurach-based company climbed by up to 1.4 percent on the Tradegate trading platform to almost 139 euros (162.4 dollars), above their previous day's closing price on Xetra. Technical chart resistance is expected at the...

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Shares in focus: Adidas and Puma defy Nike's influence amid supportive market environment

On Wednesday, shares in Adidas and Puma defied the disappointing outlook from US competitor Nike. While Nike's stock slumped by 10.5 percent to 47.25 dollars in pre-market US trading, the shares of the two German sportswear manufacturers recovered in a very strong overall market. In the Dax, however, Adidas shares rose by a below-average 0.6...

Fashion |In Pictures

Adidas Originals to launch Molly-Mae collaboration on April 9

The footwear collaboration between sportswear brand Adidas and British influencer Molly-Mae Hague, teased in January, has been unveiled and will feature limited-edition versions of the brand’s Adidas Originals Superstar II and Samba silhouettes. In a statement, Adidas said that the partnership builds on the sportswear brand’s longstanding...

Fashion |In pictures

Adidas celebrates football with retro market in Shanghai

Adidas recently unveiled the kits for the men's 2026 FIFA World Cup (WC) in the US, Canada and Mexico. For the Chinese market, the Herzogenaurach-based sportswear brand celebrated the launch with an event featuring a fashion show and other activities. Fashion show and retro market Adidas presents WC 26 kits in Shanghai Credits: Adidas After...

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Frasers Group secures almost 6 percent stake in Puma

Investors snapped up shares in Adidas and Puma on Thursday. With share price gains of 4.1 percent and 6.9 percent, the two sportswear manufacturers led the list of gainers on the Dax and MDax respectively. A transaction by British billionaire and investor Michael Ashley provided a boost for Puma. Specifically, it involves the sale of financial...

Fashion

StockX celebrates 10 year anniversary with retrospective report and event

Resale marketplace StockX is honouring its 10 year anniversary with a report looking back on some of the most notable brands, products and milestones seen over its decade in operation. The report, ‘10 Years of StockX’, details everything from the most-traded products since the platform’s launch to its most expensive sales and biggest price...

FashionPress Release

Adidas Originals presents the next chapter of the Original Icon: Superstar

Created for basketball, adopted by the pioneers of streetwear, and redefined by every generation since, the adidas Originals Superstar stands as The Original Icon – a symbol of self-expression, style and authenticity that transcends time. This season sees the return of legendary actor Samuel L. Jackson, who sets out on a search for his...

BusinessPress Release

Adidas and Kings League extend global partnership to 2028 to continue shaping the future of sports entertainment

adidas and Kings League have extended their global commercial partnership, confirming the sports brand as the league’s Official Technical Partner through June 2028. adidas-Kings League is an alliance that is defining a bold new era for sports entertainment, delivering unexpected formats, compelling storytelling, and products that resonate with...