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Fashion

Adidas and Swarovski re-imagine footwear with crystals

Adidas has collaborated with Swarovski in the re-adaptation of the footwear brand’s Rivalry Low, the Stan Smith and the Superstar 50 with the embellishment of crystals. Both brands are celebrating milestones, it is Swarovski’s 125th anniversary and Adidas’ 50th anniversary. The Originals Rivalry Low sneakers, a court classic, will have crystals...

22 Sep 2020

Business

The future of garment technology in circular fashion

‘Technology’ in fashion is a wide-reaching term, one that covers anything from product data and traceability, to logistics, inventory management and garment labels. As an umbrella term, technology covers all of these topics and is an increasingly pivotal enabler of circular business models. But when we talk about technology we are no longer...

17 Sep 2020

Fashion

Celebrities and brands pause Instagram in Stop Hate for Profit campaign

The charity Stop Hate for Profit is asking Instagram users to join a 24-hour social media “freeze” on Wednesday, during which they put up a message about Facebook Group’s “repeated failures to address hate speech and election disinformation on their platforms.” In July brands including Adidas, Birchbox, Dockers and French Connection US paused...

16 Sep 2020

Fashion

Adidas collaborates with actress Zoe Saldana on activewear

Adidas is joining forces with actress and activist Zoe Saldana to create an activewear collection exclusively for Kohl's. The range will include women's active apparel, footwear and accessories, all curated by Saldana. “At Adidas, the belief that through sport we have the power to change lives fuels our commitment to find partners that share...

10 Sep 2020

Fashion

Adidas introduces sustainable vegan Clean Classics sneakers

German sportswear retailer, Adidas, has launched a new vegan and 100 percent sustainable pair of sneakers, the Clean Classics. The Clean Classics collection includes the Superstar, Stan Smith, Continental 80 and Supercourt styles, all of which are remade for 2020 with Adidas’ new pledge of commitment to ending plastic waste, according to a press...

10 Sep 2020

Fashion

adidas Originals and deadHYPE Celebrate Berlin with the ZX 8000 BW Silhouette

Herzogenaurach, September, 2020 - For the next instalment of the A-ZX series, adidas Originals has partnered with the Berlin-based Creative Collective oppose to studio and agency, deadHYPE, for a special riff on the ZX 8000 silhouette. Inspired by another Berlin favourite, the archival BW Army, this collaborative take on the iconic ZX 8000...

8 Sep 2020

Fashion

Wolford and Adidas team up on activewear collection

Sportswear giant Adidas is collaborating with Wolford to create new seamless performance garments with all-day wearability for autumn/winter 2020. The activewear collaboration will feature two capsule collections, Studio Motion and Sheer Motion, both of which will feature sleek and supportive performance pieces crafted with opaque and sheer...

4 Sep 2020

Retail

Study says Buy Now Pay Later schemes are tempting shoppers with debt

Research by credit broker platform Money.co.uk shows buy now pay later (BNPL) schemes are tempting shoppers into taking on unsustainable debt. Young shoppers are taking advantage of deferring payments for small ticket items, with fast fashion retailers Nasty Gal, Boohoo and Pretty Little Thing ranking as the top three brands for BNPL website...

3 Sep 2020

People

Adidas global creative director steps down

Adidas global creative director Paul Gaudio has stepped down. Gaudio first joined the German sportswear giant in 2002, according to his LinkedIn account, and was promoted to his most recent position in 2014 following stints at other companies. “After more than 20 years of creative leadership, sports-driven innovation and brand strategy at...

3 Sep 2020

Retail

New Prada and Adidas collaboration announced

Prada and Adidas have announced the second drop of their exclusive partnership, the Prada Superstar sneakers. The “artisan crafting is the essence of the Prada Superstar sneaker made by Prada footwear manufacturers in Italy, combining the lexicon of luxury with the language of high-performance sportswear in a shoe with unique, innovative style,”...

1 Sep 2020

Retail

Adidas launches streetwear app dedicated to product drops

Adidas has launched a new streetwear-inspired app, called Confirmed, dedicated to product drops, never-before-seen content and “elevated storytelling”. The Confirmed app builds on foundations of a previous iteration of the platform launched in 2015 and will take a “uniquely community focused approach”, acting as a hub for highly anticipated...

28 Aug 2020

Video

Video: American football player Patrick Mahomes in new Adidas campaign

In Adidas' most recent campaign video featuring Patrick Mahomes the American football player shares why he has a positive outlook during a time of conflict and pandemic. "You never have the same challenges; you have to find ways to... To combat and persevere," says the Kansas City Chiefs' quarterback in this short film shared on Adidas' YouTube...

24 Aug 2020