Right on the heels of the duo’s Re-Nylon collection drop, Adidas and Prada have unveiled a new collaboration, this time taking to the metaverse. In what is now the third edition of their partnership, the sportswear brand and luxury label have introduced the new Re-source project, consisting of a non-fungible token (NFT) collaboration that will...
9 hours ago
Adidas and Prada are highlighting sustainability with the latest chapter of its ongoing collaboration by reimagining luxury sportswear and footwear with the Italian brand’s signature recyclable Re-Nylon textile. The Adidas for Prada Re-Nylon collection, which launches globally on January 13, blends each brand’s aesthetic codes, combining Prada’s...
5 Jan 2022
On 2nd December, Adidas opened its new store concept on 1,400 square metres in Berlin Mitte. It is about much more than just shopping, revealed Hannah Mercer, global retail activation & merchandising head at Adidas, in an exclusive interview with FashionUnited. Hannah Mercer at the flagship store in Berlin | Photo: Adidas The new, three-storey...
24 Dec 2021
In this video, Adidas has released a video called Impossible is Nothing alongside Trae Young. Watch the video below. Video: Adidas via YouTube Photo credit: Image: Adidas via YouTube
20 Dec 2021
Adidas has announced plans to buy back shares in an amount of up to 4 billion euros from 2022 until 2025. It comes after the German sportswear giant completed a share buyback of 1 billion euros this year. The company said it plans to return up to 5 billion euros to its shareholders through regular share buybacks alone during the five-year...
17 Dec 2021
German sportswear giant Adidas is the latest brand to step into the metaverse with the launch of its first NFT (non-fungible token) drop of digital and physical products. Adidas Originals has linked up with big names in the NFT community - Bored Ape Yacht Club, gmoney and the team behind Punks Comic for the release. The NFTs - which go on sale...
16 Dec 2021
In this video, Asos has presented the Adidas and Ivy Park collaboration. Watch the video below. Click here to read more about the collection. Video: Asos via YouTube Photo credit: Image: Adidas
14 Dec 2021
A new report by Stand.Earth has highlighted how the world’s biggest fashion companies, including, Zara, Nike, Prada, LVMH and Adidas are potential contributors to deforestation in the Amazon rainforest. The cattle industry, which includes the procurement of leather, is the single largest driver of deforestation. Fashion linked to deforestation...
6 Dec 2021
Global brand development, marketing and entertainment company Authentic Brands Group (ABG) has finalised a long term partnership with Sparc Group to take on operations for Reebok in the US. Sparc will oversee Reebok’s sourcing, manufacturing, branded retail stores, ecommerce operations and wholesale distribution in the US. Sparc’s store count...
1 Dec 2021
Adidas and Ivy Park have debuted their fifth collaborative collection called Halls of Ivy. As with the fourth Adidas x Ivy Park collection, “Halls of Ivy” features styles made for both adults and kids. The collection is accompanied by a campaign inspired by the tagline, “Welcome to the HALLS of IVY.” The concept is HALLS of IVY is a figurative...
30 Nov 2021
In this video, Adidas has released its second episode of A Mission for our Oceans, in collaboration with Parley. Watch the video below. Video: Adidas via YouTube Photo credit: Image: Adidas via YouTube
23 Nov 2021
Adidas increased its currency-neutral revenues by 3 percent in the third quarter, while In euro terms, Adidas revenues also grew 3 percent in the third quarter to 5.752 billion euros. The company said in a release that the challenging market environment in Greater China, extensive Covid-related lockdowns in Asia-Pacific as well as industry-wide...
11 Nov 2021
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