Fashion
Brands have to be on top of their game to stay ahead of the competition. This is true for the lucrative sneaker market as well - everyone wants a piece of the
LVMH’s announcement of a new luxury house designed by Rihanna is the pinnacle of a new trend: the celebrity creative director. Instead of inviting celeb
Leading fashion companies including Nike, PVH, Levi Strauss, Esprit, Adidas and Under Armour have signed an open letter to the Cambodian government urging
As May begins, FashionUnited takes a look back at the top stories of last month. Below, we've selected a handful of our favourite April articles. Happy r
Missoni, the Italian fashion house best known for its colorful zigzag knitwear, has partnered up with Adidas for a limited-edition collection of running appar
Global sportswear brand Adidas has strengthened its commitment to tackling plastic waste with the unveiling of Futurecraft.Loop, its first 100 percent recycla
Video
Starring Donald Glover and Mo’nique with a cameo by Na-Kel Smith. Story and concept by Donald Glover with ROYALTY and directed by Ibra Ake. So
Hot off the heels of Adidas’s first weekend party for the Coachella music festival, the sports brand has announced its latest partnership, Donald Glover Pre
Just in time for Earth Day, which is April 20, Adidas is making moves to reduce its plastic waste. On Wednesday, April 17, Adidas announced the early st
People
American popstar Beyoncé has joined forces with German sportswear label Adidas. She will be a creative partner for the brand, helping them to design new
** Instagram has introduced a new ‘checkout’ feature that allows customers to buy items directly within the app. The new feature, which is currently
Adidas Running has announced a collaboration with HBO’s Game of Thrones which features a collection of six limited-edition Ultraboost sneakers - each re
Business
In 2018, Adidas reported currency-neutral revenue growth of 8 percent driven by a 9 percent improvement at brand Adidas, reflecting a double-digit sales incre
Adidas has appointed Martin Shankland as head of global operations, replacing Gil Steyaert who is stepping down. Shankland joined Adidas in 1997, and has be
Sportswear giant Nike has maintained and strengthened its position as the world’s most valuable apparel brand, according to the latest report by independent
LFW: Adidas Originals x Ji Won Choi
Adidas Originals has unveiled its third collaboration with an emerging female fashion designer. This time, the brand has teamed up with Ji Won Choi for a 17-p
It looks like reducing plastic waste is the cause closest to Adidas’ heart. The sportswear brand announced ambitious plans to increase the production of sho
The CEO of Adidas, Kasper Rorsted, has voiced his concern about the damaging impact of Brexit on the European economy, and has urged British lawmakers to call
Luxury French conglomerate Kering has been named the most sustainable company in the luxury and fashion industry, and the second most sustainable company in t
Adidas is dedicating efforts to help 13 young companies grow. The sportswear brand launched an incubator called Station A last week, totaling to a 1-million-e
The visual language for the relaunching of Adidas Terrex. Source: Youtube, Georg Fasswald, Adidas Terrex
When Adidas teamed up with Parley for the Oceans last year, launching a collection of trainers and clothing made from recycled ocean plastic, both the fashi
US menswear brand Bonobos has named British golfer Justin Rose as its new apparel ambassador. The world number 2 ranked golfer has made the deal with Bonobos
New York - This year, the world of fashion has been strongly affected by cyberattacks. From Amazon to Macy’s, we review the main hacks targeting the interna
Sportswear giant Adidas has announced that it has completed the first tranche of its multi-year share buyback programme announced in March 2018. Between
Major clothing and footwear brands are failing to tackle the exploitation of vulnerable workers in their supply chains, according to a new report by Know
Adidas womens strategic direction to be the first co-created women’s sports brand seen through “Here to Create” statement collection
Model Gigi Hadid has took to Instagram to tease her upcoming collection in collaboration with Reebok. She posted a picture of a black sneaker with bright oran
German manufacturer and retailer of sports goods Adidas said on Wednesday its Q3 revenues increased 8 percent on a currency-neutral basis and 3 percent in eur
Though Dirk Schönberger has stayed in the background at Adidas, what he has achieved for the German sporting goods maker in recent years has not gone unnotic
Adidas revealed a new capsule womenswear fitness collection inspired by female athletes and designed to meet women’s workout needs. Called the Statement Col
Presenting Adidas Originals/Falcon campaign with Kylie Jenner. Source: Adidas Originals, YouTube
** *Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth ****urged fashion companies to do more t
British fashion designer Stella McCartney has recreated the iconic Adidas Stan Smith trainer by crafting it from vegetarian leather for the first time. M
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Adidas has recycled ocean plastic into soccer jerseys for the Real Madrid CF kit. It is the first time Parley Ocean Plastic, a company which aims to end mar
Last week, while on holiday in Ibiza, the gin tonic I ordered at the quiet end of a beach club on Playa d’en Bossa was served with a bamboo straw. A susta
German sporting goods firm Adidas AG recently announced its decision to use only recycled plastics by 2024 for shoes and clothing. This initiative could be t
The District Court of the Hague, in the Netherlands, has ordered Reebok (a subsidiary of Adidas) to stop selling apparel bearing the name of mixed martial ar
