Sportswear giant Adidas is teaming up with London-based start-up Soul Cap to launch a swim cap designed for people with long or voluminous hair in a range of sizes, for adults and children. The partnership aims to promote “greater diversity and inclusivity in the world of swimming,” explains Adidas, by helping to break down social barriers in...
26 Sept 2022
Adidas has unveiled a new viscose sportswear range as part of its collaboration with British designer Stella McCartney to demonstrate the potential of a circular fashion ecosystem. The tracksuit has been made as part of the New Cotton Project, an EU consortium of 12 partners, and took the process of making the apparel from a linear to a circular...
22 Sept 2022
After a public tussle between Kanye West and brand partners Adidas and Gap, Mr West has said he will “go it alone” when their respective contracts expire. In a telephone interview with Bloomberg, Ye, Mr West’s official name, stated: “It’s time for me to go it alone. I made the companies money. The companies made me money. We created ideas that...
14 Sept 2022
China, the world’s leading producer of footwear, has Vietnam hot on its heels. Ranking second place, Vietnam exports over 1 billion pairs of footwear every year, and its output is steadily increasing. New data from Research and Markets show Vietnam's footwear exports to the EU account for the largest proportion of total exports. By the end of...
Authentic Brands Group (ABG) has tapped Todd Krinsky as the new CEO of Reebok after acquiring the brand earlier this year. A Reebok veteran, Krinsky joined the US sportswear label in 1992 as an intern before working his way up the ranks to be appointed this year as vice president of the Reebok Design Group, where he oversaw product management...
7 Sept 2022
The strained relationship between adidas and Kanye West appears to be taking its toll on the business partnership, with the sportswear giant reportedly having offered a 1 billion dollar sum to buy out Mr West. Ye, Mr West’s new moniker, stated in an Instagram post that adidas is releasing old models and that he has not been consulted in new SKU...
6 Sept 2022
German sportswear giant Adidas has confirmed that chief executive officer Kasper Rorsted will stand down from his role next year, with the search for a new successor already underway. In a statement, the Adidas Supervisory Board said it “mutually agreed” with Rorsted that he would hand over the CEO position in 2023, a position he has held since...
23 Aug 2022
Originally released in 1984, the adidas Originals Forum Low was initially developed as a basketball shoe. However, WOOD WOOD co-founder Brian SS Jensen has updated the low-top silhouette to take it to the tennis court instead. Jensen has removed the velcro fastening and opted for a simple lace-up closure, ensuring the model is more in line with...
22 Aug 2022
An ongoing feud between sportswear giants Nike and Adidas over sneaker knit technology seems to have simmered for now, as the companies informed the U.S. District Court for the District of Oregon they reached a private settlement. While this is just one of the legal actions and patent infringement cases between the companies, the settled suit...
Adidas has teamed up with South African designer Thebe Magugu to create a new tennis performance collection, which will be worn by professional players including Felix Auger Aliassime, Daria Kasatkina, and Stefanos Tsitsipas. The Adidas x Thebe Magugu tennis collection has been designed to celebrate “culture, heritage and inclusivity” and adds...
15 Aug 2022
In the second quarter, currency-neutral revenues increased 4 percent as Adidas continued to see strong momentum in western markets. In euro terms, revenues grew 10 percent to 5.596 billion euros. In the first half of 2022, currency-neutral revenues were flat versus the prior year period. In euro terms, revenues grew 5 percent to 10.897 billion...
4 Aug 2022
Adidas has unveiled an African heritage-inspired women’s sportswear collection designed in collaboration with South African luxury designer Thebe Magugu. The Adidas x Thebe Magugu collection marks the German sportswear brand’s first collection inspired by African heritage and features vibrant and expressive sport and style designs that celebrate...
1 Aug 2022
This site uses cookies to deliver its services, to personalise ads and to analyse traffic. If you continue browsing the site, you agree to our use of cookies.