Adidas news and archive

Adidas appoints new managing director in Korea

Markus Morent has been appointed managing director for Adidas Korea. Adidas confirmed this in an email to FashionUnited. Morent will report to Mathieu Sidokpohou, member of the Executive Board and responsible for Global Sales. The leadership change followed the departure of former MD Peter Kwak, who decided to step down to spend more time with...

FashionPress Release

adidas and Glastonbury Festival unite to launch limited-edition adidas Originals x Glastonbury Festival football shirt

adidas and Glastonbury Festival join forces in a bold collaboration that blends adidas’ iconic sportswear with the creative spirit of the world’s most beloved music festival. The result is a limited-edition adidas Originals x Glastonbury Festival football shirt — a tribute not only to football’s lasting cultural imprint and close relationship to...

Member

Business

Adidas confirms data breach, customer contact information exposed

Adidas has confirmed a cybersecurity breach in which unauthorized actors accessed personal data belonging to customers who had previously contacted the company's customer service. The compromised information primarily includes names, phone numbers, and email addresses. The sportswear giant emphasized that no passwords, credit card details, or...

Retail

Aston Villa and Adidas partner for new store in Birmingham

Aston Villa Football Club has opened a new flagship store at Birmingham’s Bullring shopping centre in partnership with Adidas. The 10,000-square-foot space features official kits, training gear, and exclusive merchandise, with personalisation services for fans. A museum-inspired area within the store celebrates the club’s 150-year history and...

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Business

Adidas faces consumer data breach

Adidas has warned consumers of a potential breach of data. The sportswear giant told Reuters that an “unauthorised external party” had garnered certain consumer data via a third-party customer service provider. In a statement to the media outlet, Adidas said: “We immediately took steps to contain the incident and launched a comprehensive...

Fashion

Asics pledges to stop sourcing and using kangaroo skins in footwear

Japanese sportswear brand Asics has announced that it has stopped sourcing kangaroo skins for its athletic footwear. The news comes days after German brand Adidas revealed that it had halted the use of the marsupial skin for its soccer cleats. Asics confirmed its decision to step away from using kangaroo leather to the Animal Wellness and the...

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Business

Brand battle: Steve Madden sues Adidas over design

US shoe brand Steve Madden has sued the German sportswear giant Adidas. In the complaint, Steve Madden stated that they were “fed up” with Adidas continuing to object to designs that they believe do not infringe on Adidas’ brand image. Steve Madden’s complaint was filed on Wednesday in the federal court in Brooklyn, New York. Reuters was the...

Culture

Rivalry between Adidas and Puma to be adapted in US series

The rivalry between sports brands Adidas and Puma, which were founded by two brothers in a small Bavarian town, is being adapted into a television series thanks to family archives, the producers announced on Sunday. The series brings one of the most fascinating family conflicts in business history to the screen: Adolf “Adi” Dassler, founder of...

People

Adidas chairman Rabe allowed to continue for another year

Bertelsmann media group's chief executive officer, Thomas Rabe, can continue as chairman of the supervisory board of German sportswear manufacturer Adidas for another year, despite strong opposition from shareholders. At the annual general meeting in Fürth, Rabe received only 64.4 percent of the votes from Adidas shareholders. However, the...

Fashion

Adidas halts sourcing Kangaroo skins for its athletic footwear

German sportswear giant Adidas has announced that it has stopped sourcing kangaroo skins for its athletic footwear and will not purchase any skins from the marsupials in the future. The announcement, made by Bjørn Gulden, CEO of Adidas, comes after an in-person appeal from Wayne Pacelle, president of the Center for a Humane Economy, who...

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Business

Adidas investor set to vote against chair re-election

A shareholder of sportswear giant Adidas has said it will be voting against the proposal to reappoint Thomas Rabe as chair of the company at its upcoming Annual General Meeting on May 15. Allianz Global Investor, Adidas’ 13th biggest investor, said the decision to disapprove of Rabe’s re-election comes as the firm determined that this role next...

FashionPress Release

adidas Originals and Willy Chavarria release first SS25 drop

adidas Originals and Willy Chavarria release the first product drop of the Spring/Summer 2025 collection. The release brings elevated streetwear essentials with a distinct sports influence. Designed for both style and function with a range of items that combine streetwear aesthetics and high-performance athletic wear, each piece brings forward...