Adidas news and archive

Adidas unveils Bad Bunny’s first-ever signature shoe

Sportswear giant Adidas has unveiled the first signature shoe from Grammy Award-winning artist Bad Bunny, ahead of the NFL Super Bowl, where the Puerto Rican rapper and singer is performing the halftime show. The Adidas BadBo 1.0 sneaker blends street and sport, adds Adidas, while also celebrating “the evolution of identity and self-expression,”...

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Adidas expands football marketing in World Cup run-up

As the countdown to the FIFA World Cup 2026 gathers pace, Adidas is laying the groundwork early, rolling out a 360-degree marketing strategy that blends streetwear credibility, experiential retail and football culture, well beyond the pitch. This week, the German sportswear giant announced a collaboration between Adidas Originals and Japanese...

Fashion |In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

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Adidas records strong revenue growth and initiates share buyback

German sportswear group Adidas has reported strong preliminary financial results for the full year 2025, supported by double-digit growth across all market segments. The Herzogenaurach-based company reached a record revenue level of 24.81 billion euros (29.58 billion dollars), representing an increase from 23.68 billion euros in 2024. This...

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Adidas faces global union pressure over collective bargaining practices

Trade union representatives from key Adidas supplier countries gathered in Tangerang, Indonesia, earlier this month to discuss labour standards, collective bargaining and working conditions across the brand’s global supply chain. Around 30 union delegates from Cambodia, Indonesia, Pakistan, India and Myanmar attended, alongside representatives...

Fashion |In Pictures

Molly-Mae Hague teases Adidas collaboration

Influencer Molly-Mae Hague has teased a collaboration with sportswear brand Adidas on her social media. In a joint Instagram post with Adidas UK, Hague stated: “Three Stripes. One Vision. Curated by Molly-Mae. Coming Soon.” This was shared with campaign imagery featuring the influencer wearing black Adidas three stripe joggers styled with a...

Fashion

Adidas launches a new digital platform with Offspring

Sportswear brand Adidas is collaborating with Offspring to launch a new digital platform called ‘House of ZX,’ which will be a hub for sneakerheads to celebrate its Adidas ZX franchise. The ‘House of ZX’ platform will spotlight the history and future of the Adidas ZX range and Offspring community content, while also sharing exclusive information...

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Adidas secures win in investor case over Ye partnership fallout

Sportswear giant Adidas has secured a legal victory in a securities case linked to its prior partnership with Ye – formerly Kanye West. The US Court of Appeals in San Francisco affirmed a district court’s dismissal of claims brought by shareholder HRSA-ILA Funds, according to a court filing. The lawsuit alleged that Adidas had misled investors...

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Bjørn Gulden details Adidas's turnaround amidst tariff headwinds

Sportswear group Adidas has managed to somewhat limit the impact of US tariffs on its international business. For the current year, CEO Bjørn Gulden now only expects losses of around 120 million euros. Previously, the German company had anticipated a negative impact of 200 million euros. The majority of this will be incurred in the fourth...

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Adidas raises profit forecast after record sales

Sportswear manufacturer Adidas has become more optimistic for the year following surprisingly strong summer trading. Adidas raises forecast Operating profit is now expected to reach around two billion euros, instead of 1.7 to 1.8 billion euros, as the Dax-listed company announced in Herzogenaurach. Adidas cited better-than-expected business and...

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Puma share price boosted by Adidas merger speculation

Puma's shares, which have struggled this year, received a further boost on Tuesday from speculation about a possible merger with Adidas. The shares had already gained some ground the previous day after an investor suggested a merger in an interview on Friday. Now the debate has widened. Puma's share price rose by 4.2 percent, reaching its...

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Adidas and Puma shares defy Lululemon disappointment

Looming high share losses at competitor Lululemon did not affect Adidas and Puma on Friday. While Adidas shares ended up 0.8 percent higher after a subdued start, Puma's share price was moderately above breakeven, at 0.4 percent. Meanwhile, Lululemon's share price was heading for a 17 percent slump in pre-market US trading due to a disappointing...