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UK ad watchdog bans Adidas advert for exposing “bare breasts”

A UK watchdog has banned a bra advertisement by sportswear giant Adidas after it received complaints for showing bare breasts. The ruling came in relation to a tweet on Adidas’ own Twitter account, which showed a cropped photo displaying the bare breasts of 20 women to promote its new sports bra range, with a similar photo also used for a poster...

12 May 2022

Fashion

Adidas unveils full-range underwear collections with Delta Galil

Adidas and Delta Galil have unveiled the full-range men’s and women’s underwear collections for Adidas Originals and Badge of Sport. The new Adidas underwear collections offer a wide range of underwear separates including thongs, bikinis, briefs, trunks and boxer shorts, plus an assortment of bralettes, bramis, tank tops, bodysuits and T-shirts...

12 May 2022

Fashion |In Pictures Featured

First Look: adidas x Gucci to launch on June 7

Sportswear giant adidas has confirmed it will launch its highly anticipated collaboration with Gucci on June 7 alongside the release of the first looks from the collection. The collaboration, which interweaves the two label’s most recognisable codes, was first showcased on the catwalk by Gucci during Milan Fashion Week in February and spans...

10 May 2022

Business

Foot Locker signs partnership deal with Adidas

Sportswear giant Adidas has signed an enhanced partnership with Foot Locker that will see the retailer become the lead partner for the brand’s basketball category. Set to include all Foot Locker banners in North America, EMEA and Asia-Pacific, the partnership will also centre around the development and expansion of key franchises across women’s,...

6 May 2022

BusinessFeatured

Supply chain constraints impact Q1 sales and earnings at Adidas

Currency-neutral revenues in the first quarter declined 3 percent as Adidas faced challenges on both supply and demand. In euro terms, revenues increased 1 percent to 5.302 billion euros. The company said in a statement that while Adidas continued to experience strong demand in all western markets, supply chain constraints as a result of last...

6 May 2022

Fashion

Are Balenciaga and Adidas launching a sneaker collab?

An unverified collaboration between adidas and Balenciaga on a remake of the luxury brand’s Triple S sneaker is taking the internet by storm. Sneaker Bar Detroit, a platform for the latest sneaker news and sneaker release dates, published the first photo of the potential collab between the Paris-based fashion house and sportswear giant, which is...

15 Apr 2022

Business

Adidas to launch AI avatar creation platform alongside Ozworld collection

Sportswear giant Adidas is set to launch a personality-based avatar creation platform to go alongside the release of its Ozworld collection. Made in partnership with Ready Player Me, the site allows users to create an artificial intelligence (AI) generated avatar that can be used throughout the web to explore other virtual worlds in the...

11 Apr 2022

Fashion |In Pictures

Adidas and Pharrell Williams launch Humanrace premium basics collection

Sportswear giant Adidas and musician Pharrell Williams are returning for a spring collaboration with a unisex Humanrace premium basics collection “built for everyday wear”. The Humanrace collection is a range of colourful apparel that brings together “quality, vivid colour and a loose fit,” explains Adidas in the press release, with styles...

6 Apr 2022

RetailFeatured

Global demand for athleisure to grow to 550 billion dollars by 2025

The global athleisure market is set to grow by 25 percent to 551 billion collars by 2025, according to research by GlobalData. Sportswear is booming, as demand for comfort apparel continues to soar while two out of every five people are still working from home in some capacity. Globaldata research shows the popularity of sports fashion should...

28 Mar 2022

Business

Adidas announces new network for student-athletes to become paid ambassadors

German sports retailer Adidas has become the first sports brand to authorise an inclusive Name, Image, Likeness (NIL) network for student-athletes to become paid ambassadors at NCAA Division 1 Adidas-sponsored schools. The network will have the ability to reach over 50,000 athletes across 23 sports and 109 schools. All student-athletes of all...

24 Mar 2022

Business

Adidas reportedly strikes deal with FIGC after Puma cuts ties

Following Puma’s discontinuation of its contract with the Italian Football Federation (FIGC), competitor brand Adidas has reportedly swooped in to nab a four-year deal with the national team. The sponsorship partnership is said to be worth around 35 million euros annually, according to Reuters, and will cover men’s, women’s and esports teams. It...

10 Mar 2022

Fashion

Adidas and Team Vitality drop sneaker inspired by 90s cereal campaigns

The latest adidas sneaker is inspired by 90s cereal campaigns. In partnership with Team Vitality, a global esports organisations, the German sporting giant has unveiled VIT.03, their third collaboration. The new limited-edition sneaker is inspired by 90s culture and classic cereal adverts, tapping into its sentimental design. The sneaker will...

9 Mar 2022