Adidas news and archive

Mathieu Sidokpohou to take over as head of Adidas global sales

Arthur Hoeld, executive board member responsible for Adidas global sales, is stepping down by the end of October 31, 2024. The company’s supervisory board has appointed Mathieu Sidokpohou, 49 to succeed Arthur Hoeld, effective November 1, 2024.Sidokpohou, a French national, joined the company in 2020 as general manager Adidas France. In July...

Business

Adidas raises outlook on strong Q3

Adidas announced that the preliminary third quarter currency-neutral revenues increased 10 percent and in euro terms, revenues grew 7 percent to 6.438 billion euros. The company has increased its full-year guidance to reflect the better-than-expected performance during the quarter and the current brand momentum. Adidas now expects...

Fashion Featured

Spring/summer 2025: Fashion and sports collaborations to remember

Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...

Retail

Adidas opens two flagship stores in LA to foster deeper local connection

It is never too early to plan. At least that appears to be the approach of sportswear giant Adidas, which has taken to Los Angeles to open two flagship stores well ahead of the city’s upcoming Olympic Games. At the new 8428 Melrose store in West Hollywood, a 5,390 square foot space has been designed by Adidas’ in-house creative team, who...

Business

Three stripes or four? Thom Browne wins German trademark dispute against Adidas

US fashion brand Thom Browne has won a trademark dispute with the sportswear giant Adidas in Germany. In its ruling of September 6, the Nuremberg-Fürth Regional Court ruled that the accusations of trademark infringement and unfair competition made by Adidas against Thom Browne are unfounded. The decision is not yet final and can still be...

Business

Adidas loses its lawsuit against Isabel Marant and Sandro

In a major blow for Adidas, the Court of Cassation, France's supreme court for civil and criminal cases, definitively ruled on June 26, 2024 in favour of Isabel Marant and Sandro, thus ending six years of litigation. The German sportswear manufacturer filed a lawsuit in 2018, accusing the two fashion brands of counterfeiting its famous three...

Fashion |Marketing Featured

Nike outpaced luxury brands in Olympics earned media

In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform. The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior. Nike's success...

Fashion Featured

StockX trends: Asics, Adidas, and On fastest-growing sneaker brands

StockX, the global resale platform for sneakers, streetwear and collectables, has released its latest trend report ‘Big Facts: Brands Making Moves,’ revealing that brands on the rise, include Asics, Adidas, and On, while Denim Tears, Timberland, and Prada are among the brands that made the biggest jumps on the secondary market in 2024. Analysing...

People

Adidas board member Martin Shankland steps down after 27 years

Martin Shankland, executive board member for global operations at Adidas has decided to step down after 27 years with the brand “On behalf of the entire Supervisory Board, I would like to congratulate Martin on his career at our company and thank him for his passion, commitment, and leadership throughout the past 27 years,” said Thomas Rabe,...

BusinessFeatured

Adidas records strong Q2 results, raises full year guidance

In the second quarter of 2024, currency-neutral revenues at Adidas increased 11 percent reflecting 16 percent growth in Adidas business. In euro terms, revenues grew 9 percent to 5.8 billion euros. Raising its outlook after strong second quarter performance, the company said, it now expects currency-neutral revenues to increase at a...

PeopleFeatured

Bella Hadid vs. Adidas: What to know

It has been a roller coaster of a week since sportswear giant Adidas unveiled its latest campaign with supermodel Bella Hadid as the face. What began with Hadid celebrating the launch in Times Square surrounded by fans and flowers has descended into a potential legal battle against Adidas and outrage from global communities. Earlier in July,...

Business

Adidas and Thom Browne continue trademark battle in UK court

In continuation of a long-winded dispute over trademarks, Adidas and Thom Browne have now taken to the UK’s High Court to once again battle it out over the use of stripes. Back in 2021, US designer Thom Browne had sued Adidas in London in a bid to cancel out several trademarks that featured the sportswear label's three-stripe motif. According to...