As part of a continuing collaboration, Adidas by Stella McCartney has revealed its newest AW21 collection and Earth Explorer campaign, centred around multi-functional pieces for ‘next-gen explorers’. Created to support ‘wandering activists’, the collection aims to encourage wearers to reconnect with nature, with pieces designed to endure the...
20 Sep 2021
Finnish design company Marimekko has unveiled its second collaboration with sportswear giant Adidas, for a limited edition AW21 collection. Bringing together streetwear and sportswear, the collection features a number of performance pieces that also aim to be functional for a range of different lifestyles, including training, tennis and...
13 Sep 2021
Sportswear giant Adidas has partnered with the Bob Marley family on a new 2021/2022 kit for the Netherlands-based football team, Ajax. The kit features a jersey, shorts and socks, with Amsterdam’s three X’s highlighted in prime positions. The iconic Adidas stripes feature in red, yellow and green, with three little birds embroidered on the back...
24 Aug 2021
Teaming up with resale platform StockX, price comparison site Uswitch has released a study revealing which trainer models are the most resold online and which are the most profitable. Trainers have increasingly become collector items instead of actual footwear with trainer fans going to great lengths to get their hands on limited designs,...
Adidas has announced that its digital festival ‘Members Week’ is returning from August 23 to 29, offering members the very best of Adidas from exclusive product drops to athlete and artist appearances. The week-long event via Adidas’ Confirmed app will feature 81 Golden Tickets, described by the sportswear brand as the “ultimate reward for...
23 Aug 2021
Sportswear giant Adidas has launched a new footwear collection using the natural colouring of materials. The No-Dye Collection uses materials in their natural colour form as a way to cut the use of water in the dying process of the shoes. By using these natural colourings, the fabric no longer requires a post-treatment step for dye techniques...
20 Aug 2021
Adidas has sold sportswear brand Reebok to Authentic Brands Group (ABG) “for a total consideration of up to 2.1 billion euros” with the deal expected to close in the first quarter of 2022. The German sportswear giant said in a statement that ABG would pay the majority in cash at closing of the transaction and the remainder comprised of deferred...
12 Aug 2021
In the second quarter, Adidas Ag reported currency-neutral sales growth of 55 percent. E-Commerce revenues declined 14 percent in the quarter, while in euro terms, the company’s revenues grew 51 percent or more than 1.7 billion euros to 5.077 billion euros. The company said in a release that this growth was achieved against the background of the...
5 Aug 2021
Fashion plays an integral role in the Tokyo Olympics, with the games officially opening today. The pride of national uniforms, especially from countries with globally recognisable brands and designers, are part and parcel of the competition and representation. Armani, Lacoste, Ralph Lauren, Skims, Adidas and Nike are just some of the brands that...
23 Jul 2021
Adidas is investing 3 million euros in Spinnova, a Finnish sustainable textile company that makes textile fibre out of wood or agricultural waste. The company aims to make cellulose-based materials cost-efficient, environmentally friendly and a preferred manufacturing option for brands. Of Adidas’ investment, Spinnova co-founder and CEO Janne...
6 Jul 2021
Circular fashion and textile technology group Infinited Fiber Company has secured investments totalling 30 million euros in its latest financing round completed on June 30, with backing from Bestseller and Adidas. The Finnish textile technology group said that new investors included sportswear company Adidas, Invest FWD, the investment art for...
Adidas has launched a legal suit against New York designer Thom Browne, in its latest battle of pursuing ownership of three stripes. In a complaint filed in New York on Monday, the German sporting goods giant said: “Despite Thom Browne’s knowledge of Adidas’s rights in the famous Three-Stripe Mark, Thom Browne has expanded its product offerings...
30 Jun 2021
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