Adidas news and archive

These are the most frequently misspelled fashion brands

Fjällräven, Givenchy and Hermes have one thing in common - they are brand names that are neither easy to pronounce nor to write. The latter can be a hindrance when searching for a specific fashion brand online. The digital wholesale platform Joor wanted to find out more and investigated the 15 most frequently misspelled names of fashion brands...

Fashion Featured

The year in fashion according to Lyst: From Miu Miu and Jacquemus to Uniqlo

2023 is drawing to a close and, with it, fashion search engine Lyst has announced its annual ‘Year in Fashion’ overview. The report shows, among other things, which trends were most important this fashion year, which brand was searched the most and what the most popular shoes and bags were. Luxury fashion brand Miu Miu was once again labelled...

Business

Marks & Spencer, H&M and Adidas in Forbes best companies for women 2023 ranking

How do you define the best companies for women? Those who take the initiative for their well-being and development? According to Forbes magazine, these are companies that offer flexible working arrangements, skills development programmes, family leave options and a mission that is aligned with women's empowerment. This list of criteria is, of...

Business

Adidas faces second hoax by activist collective calling for workers’ rights

In what is now the second hoax carried out against Adidas this year, activist collective Yes Man has once again focused its efforts on the German sportswear giant in a bid to draw attention to the rights of garment workers in its supply chain. All the action took place during the tech conference Web Summit in Lisbon, Portugal, where activists...

BusinessFeatured

Adidas reveals improved outlook

Adidas third quarter currency-neutral revenues were up 1 percent, while in euro terms, the company’s revenues declined 6 percent to 5.999 billion euros. Adidas said in a release, the second Yeezy product drop generated revenues of around 350 million euros. As a result, excluding the Yeezy revenues in both years, currency-neutral revenues...

Business

Adidas raises 2023 outlook

Performance at Adidas was again positively impacted by the sale of parts of its remaining Yeezy inventory, and the underlying business also developed better than expected. Consequently, the company has updated its full year guidance. Adidas now expects currency neutral revenues to decline at a low-single-digit rate in 2023 compared to earlier...

Fashion |In Pictures

Adidas announces global partnership with Edison Chen

Sportswear brand Adidas is teaming up with Edison Chen, founder and creative director of Hong Kong-based streetwear label CLOT, after unveiling the inaugural collection during Shanghai Fashion Week. In a statement, Adidas said that the Adidas Originals by Edison Chen global partnership marks the designer’s return to the brand to begin “a new era...

Business

Adidas’ North American president to step down

The president of Adidas North America, Rupert Campbell, is understood to be stepping down from his position following a period of turbulence and dramatic leadership changes at the company. The move was seemingly confirmed in an internal announcement, obtained by WWD, which stated that Campbell was to “pursue other opportunities” following his...

Business

Adidas and Stella McCartney team up on away kit for Arsenal Women

Sportswear giant Adidas has unveiled the first away kit and travel range for Arsenal Women football team made in collaboration with British designer Stella McCartney. The limited-edition, eight-piece collection includes looks for both on and off the pitch, with items such as a jersey, shorts, zip-up jacket, track-style pants and an oversized tee...

Business

Adidas and Sweaty Betty to join Marks & Spencer’s sportswear offering

Marks & Spencer is expanding on its sports edit, adding sportswear giants Adidas and Sweaty Betty to its curation as part of efforts to bolster its ‘Brands at M&S’ strategy. The duo will also be building on ‘The Sports Edit on M&S’ platform, where the retailer is rapidly increasing its sportswear selection following a strategic investment into...

Business

Adidas CEO defends former collaborator Kanye West

A remarkable statement has been made by Adidas CEO Bjorn Gulden, who indicated in the podcast 'In Good Company' that he did not think entrepreneur, designer and artist Ye (formerly known as Kanye West) meant the anti-Semitic statements he made. Among other things, these statements by Ye caused Adidas' collaboration with the artist for the Yeezy...

Fashion |In Pictures

Adidas Originals launches first-ever US college sneaker collection

Adidas Originals has unveiled its first-ever footwear collection customised for five National Collegiate Athletic Association (NCAA) partner colleges in the US to tie in with the start of the college American football season. The Adidas Originals ‘Rivalry’ collection features officially licensed colourways for five NCAA schools, Grambling State...