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Adidas unveils first new label in five decades

German sportswear giant Adidas is launching its first new label in fifty years, born from “sport worn for style” aimed at Gen Z consumers and has signed up actress Jenna Ortega as its new brand ambassador. The new label, called ‘Adidas Sportswear,’ centres around “everyday moments and occasions” and has been designed to complement the brand’s...

2 Feb 2023

Fashion

The slip-on shoe trend is here to stay

Ever since adidas’ Adilette sliders made their way from the pool to the street in the early 2000s, slip-on shoes have been having a moment. Arguably not the most comfortable slider with its spiky soles, they were designed in the 1960s to be a transitional item for athletes, most important was the element of being waterproof, so they could be...

31 Jan 2023

Fashion

Adidas introduces New Generation collection of Stan Smith and Blue Version

Adidas, the global sportswear giant, has announced the launch of a new collection featuring two of its most popular lines: Stan Smith and Blue Version. Being launched in spring/ summer 2023, the ‘New Generation‘ collection includes a refreshed version of the classic white and green Stan Smith shoe, as well as a new Blue Version of the clothing...

25 Jan 2023

BusinessFeatured

McKinsey sporting goods report 2023: 'Preserve demand and build resilience'

The World Federation of Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up once again to present their annual sporting goods industry report. Its title highlights the need of the hour - “Sporting Goods 2023 – The need for resilience in a world in disarray”. The third edition of the report looks at the dynamics driving...

23 Jan 2023

Fashion Featured

Berlin Fashion Week: New York artist collective plays prank on Adidas

It begins early Monday morning. An email lands in the mailboxes of many editorial offices in which the German sporting goods company Adidas announces a "revolutionary plan" under its new CEO Björn Gulden. The new initiative "Own the Reality" is the most ambitious "social and environmental responsibility plan ever implemented by a major brand." A...

17 Jan 2023

Business

News of 'revolutionary plan' Adidas AG turns out to be fake, no new co-CEO

Confusion on Monday morning: reports of a 'revolutionary plan' at Adidas AG turn out to be fake. An Adidas AG spokesperson confirmed to FashionUnited that the press release in question had not been sent out by the German sportswear company. On Monday morning, a press release was picked up by various media outlets which read that Adidas AG...

16 Jan 2023

BusinessFeatured

Thom Browne wins trademark case against Adidas

Adidas has lost its trademark claim against Thom Browne, after a jury in Manhattan’s Southern District Court found there was no infringement of the luxury brand’s use of stripes. "We are pleased that the jury found that at no time did Thom Browne Inc. infringe on any of Adidas’ trademarks. For over 20 years now, Thom Browne has been a pioneering...

13 Jan 2023

BusinessFeatured

The battle of the stripes continues: Adidas versus Thom Browne

In what is proving to be one of the fashion industry’s staunchest trademark battles, adidas is on a legal quest to protect its stripes, arguing Thom Browne’s four bars are too similar to its own three-stripe logo. The German sportswear giant and New York-based luxury brand, now owned by Zegna, have been at loggerheads over the use of stripes for...

9 Jan 2023

Retail

Adidas opens first Terrex store in Canada

Sportswear giant Adidas has opened the doors to its first ever Canadian Terrex store, located in Vancouver’s outdoor hub Kitsilano. Adidas Terrex is the company’s outdoor-specific brand that aims to “enable greater accessibility and inclusivity in nature through gear that inspires outdoor adventure” for outdoor sports like climbing, trail...

2 Jan 2023

BusinessFeatured

Annual review: The musical chairs of creative directors in 2022

2022 was a tumultuous year when it came to the creative leadership of fashion brands. Did you lose track of who moved where along the way? FashionUnited listed the developments of the past year. January - Liisa Kessler welcomed at Filippa K, Lisi Herrebrugh and Rushemy Botter step down at Nina Ricci It is barely 2022 when Filippa K named...

28 Dec 2022

Fashion Featured

10 of the most viral fashion moments from 2022

Conversations regularly erupted on social media and the online world as whole this year, as a wide range of news from within fashion became ‘viral’ – a term used to describe topics that circulate rapidly on the internet. FashionUnited has compiled a list of occasions that sparked the biggest online discussions of 2022, influencing movements,...

23 Dec 2022

Fashion |In Pictures

Adidas Basketball unveils debut premium collection

Adidas Basketball is expanding into luxury sportswear apparel with the unveiling of its ‘The 2023 Collection: Chapter 01’. The collection is the first of the brand’s series of premium offerings and features luxury sportswear designed to deliver “style versatility – on and beyond the court,” including premium sweats, track pants, sleeveless...

12 Dec 2022