Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Madrid to host Tech&Crafts 2026, an international conference on engineering in fashion design and production
Madrid will host the third edition of the Tech&Crafts International Conference from March 18 to 20, presented in 2026 under the title Fashion Engineering. The event will present fashion as a technical, productive and cultural system, focusing on the role of engineering applied to design and industrial management. The 2026 edition proposes...
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Mondottica appoints local agents to drive Off-White and Palm Angels in Spain and Portugal
The international Mondottica Group has appointed Xavi Fusté, CEO of VÜM Glasses, and his team as strategic partners for the distribution of the Off-White and Palm Angels eyewear collections in Spain and Portugal. The partnership establishes a selective distribution through independent opticians that combine fashion, design and technical...
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MBFW Madrid and Copenhagen Fashion Week launch collaboration to explore synergies
Coinciding with Copenhagen Fashion Week (CPHFW), held in the Danish capital from January 27 to 30, 2026, the Danish event and Mercedes-Benz Fashion Week Madrid (MBFWMadrid) have launched a collaboration. This initial phase establishes a framework for professional exchange between the two organisations. According to a statement from the...
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Desigual partners with Masha Popova to reinterpret archive, accelerate UK growth
Desigual presents its first collaboration with London-based Ukrainian designer Masha Popova. The collection will be available at all the brand's points of sale from February 17. Founded in Barcelona in 1984, the Spanish brand is undergoing a transformation that encompasses its collections, image and operating model. The aim is to reconnect with...
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Adolfo Domínguez: Operational turnaround amid financial pressure
Between March and November 2025, Spanish company Adolfo Domínguez has strengthened its operating performance despite a weak fashion market in Spain and a leadership shake-up mid-period. The company appointed Íñigo de Llano as CEO in May 2025, but he exited in September, after only about five months, reportedly due to a misalignment between his...
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Valentino appoints Esther Hörmann as CEO of Europe
Esther Hörmann has been appointed CEO of Europe for Valentino. This strategic move strengthens the Italian house's regional leadership at a pivotal time for the brand. Based in Milan, Hörmann takes on the role following an international career spanning nearly two decades. She has worked with some of the leading companies in the luxury and...
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Lookiero-Outfittery merger secures 17 million euro funding round
Lookiero Outfittery Group has closed a 17 million euro investment round. The funding will boost its growth, strengthen its logistics structure and accelerate the development of new artificial intelligence-based features. The round saw participation from new investors including Ekarpen Private Equity and the Spanish Society for Technological...
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Nude Project seeks new CFO amid international expansion drive
Nude Project has opened a vacancy for a new chief financial officer (CFO) at a pivotal moment in its international development. The transition comes as the company accelerates its growth outside Spain and consolidates its presence in strategic markets across Europe and the United States. This follows a year marked by the expansion of its...
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Spanish brand Bryan expands into London retail after surpassing three million euros
Founded and led by Andrea Moragues, the brand has evolved in four years from domestic production to an international structure with a presence in multi-brand retail, its own channel and a growth strategy that has just materialised in its first London store. The space opened in early November at 28 Henrietta Street in Covent Garden. This move...
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Barcelona-based Go PopUp closes a 300,000 euro funding round
Barcelona-based platform Go PopUp has closed a 300,000 euro funding round led by Ona Capital. The platform connects space owners with brands and agencies seeking unique locations for launches, activations or immersive campaigns. Ona Capital is a Catalan venture capital fund specialising in promoting tech start-ups in their growth phase. Several...
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