Articles by Anne Buis
CEO Asics: “We have yet to launch our true DNA”
loading... - Fashion | Ceo interview
Asics is looking to cement its position within the sports and running markets with its new store concept. Although, historically, the Japanese brand has always been known for its technical running shoes, it is increasingly committing to sports and running apparel, which is also becoming progressively more fashionable. FashionUnited spoke with...
Essentiel Antwerp opens shops in Asia
loading... - Retail
Fashion brand Essentiel Antwerp is expanding into Asia by opening shops in Russia, China and Japan. The Belgian label already operated shops in the Netherlands, Spain and France, FashionNetwork reports. The three new markets will be starting with wholesale. The label plans to test sales for three seasons and, if successful, franchise stores will...
How do you tell the story of denim?
loading... - Fashion | In-depth
Amsterdam - One pair of jeans retails for as little as 20 euros - others as much as 500 euros - now try explaining that to the consumer. Denim is a complex product and the production process consists of many steps, all of which contribute to the final price tag. How does a denim brand explain to its customers how its products are made? How do...
Lidewij Edelkoort’s Labour of Love: Rethinking work and clothing
loading... - Fashion | Overview
“After ‘Anti-Fashion’ and the ‘Emancipation of Everything’ it comes down to the clothes. And it is all just about the clothes, then it has to be the starting point of us finding new ideas within clothing,” said trend forecaster and futurist Lidewij Edelkoort in her new trend presentation ‘Labour of Love’, in which the clothing of the working man...