Articles by Diane Vanderschelden
Google Gemini: How Artificial Intelligence is Disrupting Advertising Costs and Marketing Strategies
The advent of artificial intelligence tools like Google Gemini is revolutionizing search engines and redefining the rules of the game in digital marketing. This transformation is leading to a dramatic increase in cost per lead (CPL) on Google, sometimes reaching +100%, according to experts. This evolution poses new challenges for advertisers,...
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Is the EU simplifying or weakening corporate sustainability standards?
The European Union has introduced a raft of sustainability regulations to ensure that companies meet certain due diligence and reporting standards. But recent political moves have raised concerns that these laws, still in their infancy, could be weakened before they are even properly implemented. This raises an important question: could the EU...
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Clothing rental: Sustainable alternative or hidden ecological fault?
The idea of renting clothes rather than buying them is convincing more and more consumers, especially as the fashion industry continues to be widely held responsible for heavy CO2 emissions. Indeed, with an annual growth of 10 percent, the clothing rental market seems to meet a need for more responsible commitment, particularly to limit the...
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Capri Holdings regains confidence and investors: The promising 7.9 percent rise on the stock market
Wall Street often seems dominated by cold, hard financial metrics: profit margins, revenue growth, price-to-earnings ratios, and other indicators. But those numbers don’t tell the whole story, Evan Clark says in his analysis for WWD. Investor sentiment plays an equally powerful role in stock market performance. For Capri Holdings, the parent...
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A deep dive into industry's top performers of 2024
The global apparel industry, worth a staggering 1.79 trillion dollars, stands as one of the most vibrant and fiercely competitive sectors in the global economy. In 2024, the landscape has been shaped by a fascinating interplay of luxury powerhouses, fast fashion trailblazers, and athleisure innovators, each rewriting the rules of success. But...
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What's happening in China, the country that has investors so worried?
China, the world's second-largest economy, is at a turning point as leaders announce monetary easing scheduled for 2025. The aim is to revive an economy that has been reeling from a prolonged crisis marked by weak consumption and growing concerns about deflation. The decision is part of a series of measures aimed at boosting consumption,...
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Are brands missing the men's market?
How can we better meet the expectations of a changing male audience? Gender stereotypes have long shaped marketing communications, but these traditional notions of masculinity no longer reflect today's reality. Faced with complex societal challenges, men today are seeking more nuanced identities. This shift presents a new opportunity for brands:...
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Galeries Lafayette unveils 400 million euro five year reinvention plan
Nicolas Houzé, representing the fifth generation of the Galeries Lafayette family group, has just unveiled his plans for the future, with 400 million euros allocated to modernization and innovation over five years. A bold bet to preserve the growth and profitability of the stores, while responding to the challenges of global competition and...
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Reju and NFT: The Circular Partnership the Industry Needed
Reju, a leading textile regeneration company, has partnered with Nouvelles Fibres Textiles (NFT), a French pioneer in end-of-life textile recovery. This collaboration aims to establish a complete circular ecosystem for textile waste in France, reflecting a shared vision to revolutionize the textile sector’s approach to waste and sustainability....
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Following French retailer Kiabi, Lululemon hit by organized theft of one million dollars
After the 100 million euros embezzled by the former treasurer of Kiabi, it is Lululemon's turn to be the victim of a million-dollar scam orchestrated by a couple from Minnesota. While Aurélie B. allegedly abused her role to empty Kiabi's accounts, Lululemon thieves set up an ingenious system to steal merchandise from the store. Two cases that...
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