Articles by Esmerij van Loon
A new start for Berlin Fashion Week
“Fashion has to change and the change starts in Berlin.” With that ambitious statement, Mandie Bienek of lobbying organisation Fashion Council Germany (FCG) kicked off the first post-Covid fashion week in the German capital on September 6. Besides ambition the statement also showcased activism, as although FCG represents the interests of the...
BusinessMember14 Sept 2021
Sara Blakely, CEO and founder of Spanx, donates 5 million to help female entrepreneurs
New York - In an article posted shared through LinkedIn, Sara Blakely, CEO and founder of Spanx, explained her decision to donate 5 million dollars “directly to female entrepreneurs to help their businesses, families and employees.” In the context of a pandemic that is rapidly taking a fatal toll on lives and businesses worldwide, Blakely points...
BusinessMember10 Apr 2020
Lidewij Edelkoort: Green will be the trend color 2021
Green will be the fashion colour of summer 2021. At least, that's what trend forecaster Lidewij Edelkoort said last Monday during her semi-annual trend presentation 'Green Wave'. The event, organized by Appletizer, was styled with decor representing nature, scenes of gorgeous Dutch landscapes, ironically with a bustling highway in the distance....
Fashion |TRENDSEMINAR 6 Dec 2019
Maddie Williams wins Redress Design Award
Womenswear designer Maddie Williams and Fashion Design graduate of the Edinburg College of Art has won first prize in the Redress Design Awards 2019 on Thursday. The finale show and award ceremony were organized during the Centrestage fashion trade fair currently taking place in Hong Kong. Redress was launched in 2011 and is a global sustainable...
People5 Sept 2019
Web Summit 2018: Alexander Wang in search of a virtual muse
Lisbon - Alexander Wang is in search of a company that can build him a virtual muse, as the American designer dreams of having his own influencer who he can dress and have visit the various restaurants and shops he wants to promote to fans. That’s what Wang said on Wednesday at the world's largest internet technology congress Web Summit, which...
BusinessMember14 Nov 2018
Web Summit 2018: 'Soon there will be robots in our stores'
Lisbon - "In ten years time there will be robots in our stores, what they do there exactly, how they are used, I do not know yet, but they will be there, I'm sure." That's what Daniel Grieder, CEO of Tommy Hilfiger, said on Thursday at the internet technology congress Web Summit that took place last week in Lisbon. Grieger, a self-declared...
BusinessMember12 Nov 2018
Opportunities & obstacles for fashion companies looking to do business in China
A visit to fashion fair Chic in Shanghai is an overwhelming experience. Everything is big and hard - from the four hundred thousand square metre exhibition floor, to the hermetically closed off pavilions with droves of people waiting in front of them, the huge language barrier, the more than 1200 exhibitors, the staggering amount of a hundred...
Fairs23 Mar 2018
‘Not money, just people’ Hacked By searching for partner for growth
Fashion designers Alexander van Slobbe and Francisco van Benthum’s fashion label, Hacked By, is ready for the next step. Together with their co-founder Marjon Beumer, the designers are on the lookout for a company, fashion brand or organisation with enough clout to adopt and expand the label. “We’re not looking for money, just people,” Francisco...
Fashion 9 Jun 2017
Lidewij Edelkoort: "Do something with the sleeve"
"Chaos is prevailing in the world and that means that there is chaos in fashion, because fashion reflects the time. No one knows anymore what to deliver or when. The long, warm Indian summer is a fact and I cannot understand why fashion suppliers and retailers hold onto to old delivers under the motto 'the earlier you deliver items to store, the...
Fashion 24 Nov 2016
Gap x Zalando: “Not a single thumb screw was used”
American apparel brand Gap has recently become available online via Zalando. This is a milestone for the two companies; the sale of Gap via an online retail platform is a first for the brand and the move is being closely monitored by headquarters in San Francisco. Gap is of interest to Zalando because it does not have any stores in the latter’s...
Fashion |INTERVIEW 9 Jun 2015