Burberry

Digital Performance & Insight Analyst

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

Digital Performance & Insight Analyst

INTRODUCTION

At Burberry, our people and culture underpin how we deliver for our customers and our brand. We are building a high‑performance culture that encourages creativity and collaboration, and enables colleagues to do their best work.

Guided by our reimagined purpose, To Embrace the Elements with Open Arms, we bring together diverse perspectives, skills and expertise to create exceptional luxury products and experiences. Our purpose also informs the standards of behaviour we expect, how we lead and how we make decisions across the business.

Job location: London (Hybrid working, 4 days onsite)

JOB PURPOSE

We are hiring a Digital Performance & Insights Analyst to support the commercial and operational performance of Burberry’s digital business. You will turn data into clear, actionable insights that strengthen digital performance, customer experience and operational efficiency. Working across trading, customer and market performance, you will help teams understand emerging opportunities and make informed commercial decisions. The role brings together analytical thinking and digital curiosity to support how Burberry continues to evolve its online customer experience.

RESPONSIBILITIES

Deliver and interpret daily and weekly digital trading performance, identifying key drivers, emerging risks and commercial opportunities.
Analyse performance across markets, categories, channels and customer segments, translating data into clear recommendations and tracking outcomes.
Support digital budgeting, forecasting and performance reviews, using historical performance and commercial insight to challenge assumptions and explain variances.
Develop customer and journey insights across Burberry.com, identifying opportunities to improve engagement, conversion, navigation, localisation and the overall shopping experience.
Support trading plans, launches, campaigns and priority commercial activity, while monitoring competitor and luxury ecommerce developments to identify relevant opportunities.
Maintain and improve reporting, dashboards and data quality, contributing to more efficient analytical processes and the adoption of AI and advanced analytical approaches.

PERSONAL PROFILE

Experience in ecommerce, digital analytics, trading, commercial analysis or operations.
Strong numerical and analytical skills, including advanced Excel capability and the ability to translate data into a clear commercial story.
Confident communicator with strong written, verbal and presentation skills, able to make complex insights accessible to different audiences.
Organised and detail-focused, with the ability to take ownership of recurring reporting and analytical deliverables.
Collaborative and curious, with an interest in digital customer behaviour, commercial performance and continuous improvement.
Experience with platforms such as Looker, Power BI, ContentSquare or Google Analytics, or within fashion, luxury or retail, would be beneficial but is not essential.