Superdry
Ecom Trading Merchandiser
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Beyond Threads Podcast: How Bleckmann and Superdry deliver omnichannel excellence
As global fashion brands have expanded across channels and borders over the past decade, logistics has increasingly become a strategic driver of competitiveness. For Superdry, that means working closely with long-term logistics partner Bleckmann to match fast-changing market dynamics with reliable, flexible and data-driven fulfilment. Press play...
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Superdry plots Argentina launch with new franchisee
British fashion retailer Superdry is plotting an expansion into Argentina through a new franchise partnership with Tango Fabric. The company confirmed the launch of a dedicated regional e-commerce platform for the market, and said it was planning to open five stores in the capital, Buenos Aires. The first, a flagship site, is targeted to open...
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Superdry & Co Marks New Era with Oxford Street Flagship Launch
Superdry & Co unveiled its reimagined Oxford Street flagship on Tuesday night (25th November), with an exclusive launch event attended by cultural tastemakers, VIPs and press. Melanie C was also in attendance and DJ’d the event. The evening marked a major milestone in the brand’s evolution, bringing to life the creative and cultural shift at the...
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