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Rails: How is the brand positioned 15 years after its creation?
The clothing and accessories brand Rails, which combines "American comfort with European sophistication", is celebrating its 15th anniversary. For FashionUnited, its founder Jeff Abrams talks about the evolution of his offering, the development of his retail network and his ambitions for a more sustainable fashion. At the beginning of the brand,...
Business|Interview FeaturedMember16 Oct 2024
Rails Celebrates 15th Anniversary: from California to Amsterdam
For the past two years, the Amsterdam Nine Streets has been a home-away-from-home to Rails, a brand born out of the coastal, laid-back vibes of California that now resonates on a global scale. Celebrating its 15th anniversary with events at their European stores that attracted fashion insiders and dedicated followers alike, the brand’s journey...
Fashion Partner Content27 Sept 2024
Rails CEO Jeff Abrams discusses how the Californian brand is diving into European retail
“Over the last 15 years, we have grown from a 5,000-dollar investment to over 750 million dollars in retail sales, to date,” said Jeff Abrams, creative director and founder of Californian lifestyle brand Rails, in a conversation with FashionUnited. Since the brand’s founding in 2008, the company has grown beyond its LA-roots in pursuit of...
Business|Interview FeaturedMember25 Oct 2022