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Fred Perry named global apparel partner of the Davis Cup
British fashion brand Fred Perry has become the global apparel partner of the Davis Cup by Generali. The partnership was announced by World Tennis, the tennis governing body formerly known as the ITF. Under the multi-year agreement, Fred Perry will dress the ball kids and officials at the Final 8 from 2026 and at all qualifier ties from 2027,...
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Fred Perry partners with Westminster Menswear Archive ahead of 75th anniversary
British fashion and sporting brand Fred Perry has announced a new research partnership with the Westminster Menswear Archive, the world’s first dedicated public archive of men’s clothing at the University of Westminster, ahead of its 75th anniversary celebrations in 2027. The partnership forms part of ‘Fred Perry Retold,’ the creative direction...
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Why emotional connection still matters in retail: Fred Perry’s Brighton perspective with Kate Harrigan
For decades, Fred Perry has occupied a unique position at the intersection of fashion, music and subculture. While the Laurel Wreath remains globally recognisable, it is within the brand’s stores that its cultural relevance continues to evolve in real time. As part of an ongoing retail-focused conversation with FashionUnited, Brighton Store...
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