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The human engine of Superdry: A conversation with Head of Retail Europe, Bruno Mevel
Few brands possess a cultural identity as distinct as Superdry. For Bruno Mevel, Head of Retail Europe, the label’s strength lies in its “human engine,” a network of entrepreneurial hubs driven by storytelling and grit. In an interview with FashionUnited, Mevel discusses navigating a transformative year, the shift from sales to brand experience,...
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Superdry & Co. partners with Verde Digital to unlock new organic growth channels
Fashion SEO agency Verde Digital has been appointed by global fashion brand Superdry & Co. to support its organic growth strategy following the retailer’s recent rebrand. Founded in 2003 and headquartered in Cheltenham, Superdry operates more than 700 stores across 65 countries. The partnership with Verde Digital comes after the brand’s...
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Superdry plots 21 new store openings amid European expansion
Superdry is accelerating its retail growth strategy with plans to open 21 new stores across the UK and Europe in 2026. Speaking to Drapers, CEO Julian Dunkerton confirmed that 15 of these locations will be situated in the UK, while the remaining six will bolster the brand's presence in mainland Europe. Among the confirmed European sites are...
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