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Superdry & Co. partners with Verde Digital to unlock new organic growth channels
Fashion SEO agency Verde Digital has been appointed by global fashion brand Superdry & Co. to support its organic growth strategy following the retailer’s recent rebrand. Founded in 2003 and headquartered in Cheltenham, Superdry operates more than 700 stores across 65 countries. The partnership with Verde Digital comes after the brand’s...
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Superdry plots 21 new store openings amid European expansion
Superdry is accelerating its retail growth strategy with plans to open 21 new stores across the UK and Europe in 2026. Speaking to Drapers, CEO Julian Dunkerton confirmed that 15 of these locations will be situated in the UK, while the remaining six will bolster the brand's presence in mainland Europe. Among the confirmed European sites are...
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Superdry & Co welcomes Bench back for a new generation
Bench defined an era. Now it resets the tone. Established in 1989 and shaped by late ’90s attitude, Bench returns with the details that made it iconic. Thumbholes, layered silhouettes, functional staples – reworked with cleaner cuts and sharper proportions. Archive references sit alongside new essentials, designed to be worn on repeat. This isn’...
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