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Vila introduces 'Vila dresses generations' as new core story for autumn collection
Danish womenswear brand Vila, part of the Bestseller group, has introduced an updated core story, 'Vila dresses generations'. The story launched across the brand's channels on October 1, 2026, alongside its autumn campaign. Credits: VILA According to the brand, the new core story sets out its view on femininity more clearly, describing it as...
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Vila marks the turn of the season with 'The Shift', shot in Iceland
Danish brand Vila, part of the Bestseller group, has introduced 'The Shift', its new pre-autumn campaign, photographed in Iceland and built around the transition between summer and autumn, according to a press release. The range leans on contrast, pairing substantial outerwear and tactile knitwear with fluid silhouettes, delicate lace, sheer...
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NAME IT takes on footwear market with upcoming spring 2027 launch
Danish childrenswear brand NAME IT has launched a new footwear category, adding shoes, boots and sandals for children and young teenagers to its product range. The brand, owned by Danish fashion group BESTSELLER, presented NAME IT Footwear during Copenhagen Fashion Week 2026. The expansion is one of NAME IT's biggest category launches in recent...
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