1990s French denim brand C17 relaunches internationally

French denim label Ce Dix Sept (C17), a hit in the 1980s and 1990s, is making a comeback now that the silhouette from those decades is popular again. The brand is being relaunched in the UK and France with a 33-piece collection featuring T-shirts, shirts, knits, jackets, chinos, bandanas, and three jeans styles available in four wash options. Wholesale prices start at 10 pounds, while bomber jackets cost 116 pounds. Jeans cost between 40 and 42 pounds.