4. 2026 Technology in fashion outlook

Artificial intelligence reshapes apparel industry's operational framework

Artificial intelligence (AI) has firmly transcended its designation as a technical novelty, developing into the crucial interface between consumers and brands and reshaping the operational structure of the apparel industry. This technology is no longer merely a tool, but is rapidly becoming the operating system of our platform, as described by Kuo Zhang, president of Alibaba.com. The transition is imperative for executives facing a market defined by turbulence as the new normal amid escalating tariffs, geopolitical complexity, and pressure from ultra-fast fashion platforms.