5 reasons why Asos continues to be successful

London - Succeeding within the retail industry remains a tremendous feat - especially within the fickle fashion market. As consumers around the globe continue to shift how, when and what they buy, keeping pace is vital part to any success story. But within the fashion industry, which continues to be plagued by record breaking store closures, bankruptcies and extreme discounting, there stands one British online pure-player which continues to buck this trend - Asos. Not many fashion retailers can boast of a 32 percent increase in sales, but that is precisely what the London-based retailer reported.