A guide to the German fashion market

Germany is an attractive market for the fashion industry. Within Europe, it is the largest and one of the richest markets. Many international players have found a reliable key market in Germany. But on the other hand, many brands and retailers have tried unsuccessfully to conquer it. What was the reason for that? Here - on the eve of Berlin Fashion Week - is an introduction to the German market and some facts you should know before trying your luck with German customers.