A year of sport: Zalando's plans for 2024

The Berlin-based online retailer Zalando SE is preparing to focus on sportswear. The decisions comes had of the array of major sporting events set to take place in Europe over 2024, including the UEFA European Championship. As such, and in light of the busy sports calendar for this year, Zalando is also focusing on the sports category and last week announced a new partnership with the Swiss brand On and the launch of an 'Adaptive Sports Collection'.