Adidas gains ground as Nike sales stumble
In a surprising turn of events, Adidas appears poised to capitalise on rival Nike's recent missteps, with analysts projecting strong second-quarter results for the German sportswear manufacturer. The resurgence of Adidas' classic Samba and Gazelle models, coupled with Nike's unexpected forecast of declining annual sales, which saw shares fall as much as 18 percent after the announcement in June, has set the stage for a potential shift in the sportswear landscape.
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