Alfred Dunhill wins major trademark victory in China

British brand Alfred Dunhill has announced it has won a major victory in a long-running trademark battle in China.

The brand has been awarded 10 million Chinese yuan (1 million pounds) following the Foshan Intermediate People’s Court’s decision that rival menswear brand Danhuoli was guilty of trademark infringement and unfair competition practice.

The trademark infringement related to Danhuoli’s imitation of the ‘long tail mark’ and black and white colour pallet Alfred Dunhill uses in its universally recognised logo.

Commenting on the ruling in a statement, Andrew Maag, CEO at Alfred Dunhill, said: “Today’s ruling demonstrates Alfred Dunhill Ltd’s unequivocal resolve in tackling infringement of our IP rights in China and globally. Our system of IP management and enforcement is second to none. With the support of Rouse and Lusheng Law Firm, we’ve secured a fair and proportionate ruling.”

Photo credit: Alfred Dunhill, Facebook