Aligning goals with a digital first strategy: how John Lewis and Made.com master omnichannel

Aligning the goals of all teams in an omnichannel organisation is essential for retailers to seamlessly guide consumers along their shopping journeys. That was one of the key takeaways from the ‘Working Cross-Functionally to Create a Cohesive Shopping Experience’ panel talk on Monday, at this year’s Shoptalk Europe retail show in London, as industry leaders discussed their omnichannel strategies to create a more connected shopping experience.