AlixPartners confirms Agent Provocateur Sale to Sports Direct's Mike Ashley

London - AlixPartners, the firm which has been appointed to oversee administration of luxury lingerie brand of Agent Provocateur, has confirmed its sale to Four Holdings, the investment vehicle held by Mike Ashley, founder and owner of Sports Direct. Four Holdings is the parent company of Four Marketing, an upscale fashion agency which manages websites for luxury brands and holds their flagshipr stores, of which Sports Directs owns a 25 percent stake in.