American Eagle Outfitters to expand presence throughout Europe

American Eagle Outfitters, Inc. has inked a multi-year license agreement with AEO EU, a partnership of European brand builders, led by Sunil Shah, to expand its American Eagle and Aerie brands throughout Europe. The company said, AEO EU team has more than 30 years of experience launching and growing brands across European markets through a multi-channel distribution network and the first American Eagle stores are expected to open in Ireland this summer.

“Global expansion is a major growth opportunity for AEO Inc. and we are excited to take our leading American Eagle and Aerie brands to vibrant consumer markets across Europe,” said Jay Schottenstein, Chief Executive Officer of American Eagle Outfitters in a statement.

Following the opening of these locations, the company added, an e-commerce site serving the European Union will lay the foundation for a three-year brick and mortar expansion strategy across Germany, Switzerland, Austria, the Czech Republic, the UK and the Netherlands.

Picture credit:American Eagle Outfitters website