Ann Summers reports turnaround in profitability for 2025

Ann Summers Ltd has demonstrated resilience and strategic adaptation in the 52-week period ended June 28, 2025, achieving a notable financial turnaround despite persistent economic headwinds, rising inflation, and the ongoing cost-of-living crisis.

In a filing with Companies House, Ann Summers reported a substantial financial turnaround, moving from an adjusted EBITDA loss of 5.6 million pounds in 2024 to an adjusted EBITDA profit of 0.1 million pounds in 2025.

Turnover for the year remained stable at 93.4 million pounds, with a gross profit of 58.5 million pounds. The company's strategic focus included optimizing its operations and multi-channel strategy.

Key operational changes included maintaining a strong UK High Street presence with 75 stores down from 80 in 2024, continuing expansion through third-party partnerships, notably a collaboration with LIWA to open new opportunities in the Middle East. During the year under review, the company made the strategic decision to close Connect, the direct selling channel, which ceased trading in October 2025 and launched Knickerbox.com in July 2024, a dedicated online destination, introducing the new in-house lingerie brand, KBX.

The board, led by CEO Maria Hollins (SM Hollins), continues to focus on profitable growth, product innovation, and customer experience. The company operates on a going concern basis, supported by an agreement from its parent company, Ann Summers (UK) Holdings Ltd, to provide additional, sufficient funds if required to meet its liabilities.