Argos inks a deal with Cherokee to strengthen its fashion offer

As announced by Argos on Wednesday, the retailer will be stocking in an exclusive range of Cherokee clothing, accessories and footwear for the autumn/winter 2015 season. Customers will be able to purchase the new lines in-store, through the Argos catalogue and online.

“Part of our transformation strategy is to broaden our product ranges and bring on board more great brands which our customers know and want,” explains Argos’s chief operating officer David Robinson.

Robinson adds that “Cherokee is already a well-established clothing brand with UK shoppers and we are pleased to be able to offer our customers convenient, nationwide access to a range of new, quality Cherokee products later this year.”

It is worth to remember that Cherokee was previously stocked by supermarket giant Tesco, but the American fashion brand has now agreed to stock its goods exclusively at Argos.

Henry Stupp, chief executive of Cherokee said: “We are looking forward to the continued globalisation of the Cherokee brand through our new partnership with Argos. The UK market, in particular, enjoys extremely high awareness and consumer satisfaction with Cherokee branded products.”

“We believe the collaboration with Argos through online, catalogue and in-store will provide a great home with a successful, growth-oriented partner that is able to fully realise the potential of the Cherokee brand,” concludes Stupp.