Avatars and social commerce: Global consumer trends that will dictate 2023

2022 has seen a vast range of new developments in the world of e-commerce, retail and beyond, with the swift growth of a democratised internet and slew of global macroeconomic issues that have undoubtedly had a profound impact on consumers. As 2023 fast approaches, consumer data platform GWI has outlined a number of trends that will come as an evolution of this year’s behavioural shifts in its new ‘Connecting the Dots’ report.