Bally integrates Zagliani into business

Swiss fashion house Bally has confirmed that it has fully integrated Italian luxury atelier Zagliani into its business, securing exclusive use of the Milan-based atelier and its 30 artisans.

As a result of the integration, Zagliani, which is renowned for its technical expertise in handcrafting luxurious leather, will pause production on its own branded bags and will work exclusively to produce products for the Swiss brand.

The decision has been made by Jab Holdings, which owns both brands, and it is hoped that the integration will complement Bally’s Switzerland-based men’s footwear workshop, and help boost its commitment to its growing women’s segment.

With Zagliani now working exclusively for Bally, it will mean that the Swiss brand will be able to offer a made-to-measure and customised handbag service for the first time, while also boosting its capacity for VIP and celebrity special orders. It is thought that the move will help Bally increase its women’s handbag business to reach between 15 and 20 percent of its overall sales within five years.

“Our women’s segment is accelerating, and this is one of the finest handbag ateliers in the world,” Frédéric de Narp, chief executive officer of Bally told WWD. “There will be a major focus on exotic skins, and made-to-order bags for men and women.”

The new venture will be led by Giovanni Torchiani, who joined Bally's executive committee as vice president global manufacturing in October 2014.