- Vivian Hendriksz |
London - Italian apparel firm Benetton Group has signed an agreement with Mondottica International for the exclusive licensing of its United Colours of Benetton branded eyewear.
The agreement, which includes the design, production and distribution of both women’s and men’s eyewear, is set to run to 2023. The first range of United Colours of Benetton sunglasses produced by Mondottica will launch for Spring/Summer 2018 and be distributed through the Italian company’s own retail network. The global distribution of sunglasses and eyewear frames for United Colours of Benetton will then be extended to Mondottica’s own global wholesale network in 2019.
“We are extremely pleased to have signed an eyewear licensing agreement with such a dynamic, innovative and flexible partner who shares with us common characteristics such as internationality, capillary distribution and design”, said Tommaso Brusó, Benetton Group Chief Operating Officer. Mondottica International currently holds licenses for a wide range of lifestyle and fashion brands, including Ted Baker, Pepe Jeans and Sandro.
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