BHS.com holiday sales soar 43 percent

The online platform of the collapsed department store chain BHS.com has posted a 43 percent jump in sales over the last three months of 2017, which included the Christmas trading period. The company attributed the increase in sales to the positive performance of three key divisions: lighting, home accessories and women’s sleepwear, which posted a growth of 57 percent, 43 percent and 104 percent respectively.

Commenting on the trading update, BHS.com Managing Director, Kevan Mallinder said: “As a start-up, we are delighted that our sales continue to grow quickly. We believe the combination of three things were key to this growth: great new products; making it easier for people to find these on our website; launching our first ad campaign to tell the British public that we’re here.”

The company said in a statement that the same period also saw release of the first advertising campaign ‘We’re Back’, created in-house in early October, which prompted a 34 percent increase in website visitors over a two-week period.

After Al Mana acquired the brand along with its ecommerce platform and international franchise stores in the Middle East and Europe, BHS.com has been posting strong sales momentum.

Picture credit:J E Communications