Bluebella expands in the U.S.

Bluebella is rapidly expanding in the United States after becoming a stockist to leading retailers Revolve, Shopbop and Bloomingdale’s. The international lingerie brand made expansion in the U.S, a key priority after raising 1 million pounds in a crowd-funding drive. It appointed East and West Coast agents to find new stockists and has had PR success with celebrities such as Hollywood star Maggie Gyllenhaal and Nicki Minaj wearing its lingerie.