Boohoo Group plc has acquired the brand and intellectual property assets of women’s pureplay fashion brand MissPap for an undisclosed amount.
The news follows on the heels of a number of acquisitions by the group in recent years. In 2017, Boohoo acquired Nasty Gal for 16 million pounds, while in 2016 it acquired a majority stake in Pretty Little Thing for 3.3 million pounds.
“MissPap is a brand with great potential which can leverage the Group's expertise,” John Lyttle, chief executive officer of Boohoo Group plc said in a statement.
“This acquisition further strengthens our multi brand platform, representing an exciting opportunity to accelerate our offering to our ever-growing range of customers globally.”
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Photo credit: MissPap, Facebook