Boohoo hires Summit to reshape its PPC activity

Online fashion pure-player Boohoo.com has appointed Summit to reshape its paid search strategy in the UK, Ireland, US and Australia following a competitive pitch. The online retailing specialist aims to revitalise Boohoo.com current strategy, focusing on new customer acquisition, traffic growth as well as online efficiency and optimisation.

Summit will focus much of its new strategy at fashion conscious female shoppers to boost traffic to Boohoo.com and bolster sales. "Boohoo is embarking on an exciting journey and we require the support of a partner with deep-rooted experience in paid search to unlock sales," said Richard Clark, marketing director. "The Summit team demonstrated a deep understanding of our brand and how to effectively reach and mobilise our target across the globe. They stood out amongst the competition."

News of the recent appointment comes after the online fashion retailer reported a sales increase of 45 percent for the UK during the last four months of 2015. "This win is testament to our integrated way of applying our innovative technology and working with data analytics to drive great results for retailer," added Hedley Aylott, CEO, Summit. "We are confident that with our previous experience and award winning technology, Boohoo’s ambitious growth targets will be achieved."