BrandAlley secures multi-million investment from Vipshop

British fashion online platform BrandAlley has received a several millions of pounds investment from Chinese apparel group Vipshop. The latter is reported to have acquired a minority stake with a view to allowing for British labels to enter China through online sales.

As reported by ‘Drapers’, BrandAlley will use the investment to fuel the growth of its UK business.

BrandAlley CEO Rob Feldmann told the online publication that its mobile business is very strong and that the goal is to make the company be mobile first.

Launched in 2009, BrandAlley lastly reported 11.8 million pounds in turnover for the last three quarters of 2014. Over that period, operating losses grew up to 3 million pounds.

Meanwhile, Vipshop posted 3.8 billion dollars’ worth of sales and shipped out 107 million orders.

The Chinese group seems to be going on a shopping spree, as just few weeks ago it invested 30 million euros in ShowroomPrivé.