Business in uncertain times: How Zalando is dealing with Brexit, inflation and shifted consumer sentiment

Online retailer Zalando is one of the leading destinations for fashion and lifestyle in Europe. The Berlin-based company serves 25 European markets with an overall consumer base of around 49 million. With its Platform Strategy at its centre, namely the marketplace model and connected retail, Zalando aims to achieve international growth by increasingly expanding its partner programmes to half of its gross merchandise volume (GMV) by 2025.