Cherokee Global Brands snaps Everyday California

In an operation closed on May,14 Cherokee Global Brands (Nasdaq: CHKE), a global marketer of style-focused lifestyle brands, has acquired La Jolla-based Everyday California, an apparel and accessories retailer.

“Everyday California’s global potential made the acquisition a perfect fit for Cherokee Global Brands,” Cherokee Chief Executive Henry Stupp said in a statement.

“The brand is more than a state of mind, it’s a way of life! Many great active lifestyle brands have been born in California, and we are confident that together with Mike and Chris we can take an already strong brand and make it even more successful,” further added Stupp.

As part of the acquisition, founders Michael Samer and Christopher Lynch will retain ownership and continue to grow their flagship store in La Jolla, selling men’s and women’s apparel, accessories and footwear through a licensing agreement with Cherokee Global Brands.

Samer and Lynch will also become global brand ambassadors, leveraging Cherokee’s existing design, marketing and supply chain infrastructure to expand the brand’s presence internationally.