Chesterfield launches new 'youth-focused apparel line'

Fashion conglomerate Chesterfield has announced the launch of their new 'Belligerent' line which is aimed at today’s youth who want to “celebrate their self-motivated confidence.” A brainchild of Austin Tomasello, the line aims to take Chesterfield towards a more mainstream audience.

The announcement comes along with a change of management at Chesterfield, as ex-Chairman of Chesterfield Holdings Inc., David Tomasello, announces his children, Austin J. Tomasello and Emma D. Tomasello, will adopt the roles of President and Vice President of the company, respectively. Commenting on the announcement in a statement, David Tomasello said: “Chesterfield has had widespread success with consumers and retailers since 1960, but now the time has come for my children to take charge and show consumers, retailers, and distributors that they mean business, and they will be a fierce competitor in the fashion industry.”

Launching a new, youth-focused apparel line

Since it was founded in 1960, the company’s various brands mainly consisted of ‘southern gentleman’ and corporate-focused lines, including Capital, Chesterfield, and Rural Life. Austin Tomasello wants to develop a brand that is geared more towards his own generation and one that is more accessible to the general public.

Chesterfield’s product lines and distribution network will also be reorganised under Emma Tomasello’s new leadership. She will be introducing creative new designs to the various product lines, incorporating sustainable materials and resources, and forming new distribution partners from both the United States and worldwide.