Consumers suspicious about in-app social media shopping

New York - While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy now buttons” as one would expect, according to new research by digital commerce consulting firm Sumo Heavy Industries. The study surveyed 1046 Americans aged 18 or older to explore the impact of social media on consumer behavior and how people interact with different social channels during their online shopping journey. Turns out 82 percent of respondents have yet to use features which allow them to buy products directly through social media.