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Deichmann plans new UK offices to support expansion

By Danielle Wightman-Stone

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Europe’s biggest shoe retailer Deichmann Shoes is moving its UK head office in Market Harborough to a new development in the town, in anticipation of its UK expansion plans.

The footwear brand has bought a new office building within the Compass Point development, which is expected to be completed in April 2016, just as the retailer is set to open its 100th store in the UK.

The new office space will span over 16,000 square feet and will provide more room for staff as the brand continues to grow, with particular focus on the brand’s digital and e-commerce departments, as well as a new social media team. In addition, the space features tailored space solutions including bespoke range rooms to house the thousands of sample shoes the brand’s buyers work with each season.

Deichmann finance director, Chris Holden, said: “Following 15 years of ‘bedding down’ in the UK we now feel we are at a pivotal point with our brand. By Christmas this year we will have opened eight new stores and we plan to continue to expand at the same rate next year. Added to this, our online offering continues to grow in strength.

“Our relocation not only offers practical benefits, but also befits the size and ambition of our brand in the UK as we look to the future with great confidence.”

German brand Deichmann is more than 100 years old and has stores in 24 countries. In the UK, it has seen “exponential growth” in the past five years, with just over 50 percent of the 96 stores the brand has opened launching within this time-frame alone. Its UK portfolio now includes flagships in London’s Westfield Stratford and Westfield London, and it plans to open a minimum of 8 stores in the UK in 2016.

Deichmann