Denim Deal rolls out: First Germany, now France, soon worldwide

Back in 2020, a global group of industry leaders came together to sign a 'Denim Deal' committed to closing the denim loop. Now, following the opening of a regional 'Germany Hub' in September 2024 - as part of efforts to establish an ecosystem associated to the Denim Deal 2.0 - a new location is set to also launch in France on October 16. Ambitions go beyond this, however, as talks are already underway for a centre in North America, and there are requests for other continents. The shared goal: by 2030, one billion jeans with a minimum of 20 percent recycled cotton are to be brought to market.