Diesel unites European branches under one roof

Denim label Diesel announced a new organizational structure on Tuesday to ensure a more cohesive directional management of its brand. Named Diesel Europe, the new structure was developed to ensure consistency of the brand's vision and effectiveness in its ongoing business approach.

General Management of Diesel's new regional structure will be overseen by Joanna Onland, who first joined the team five years ago as General Manager of the brand's Benelux region. The newly created region will helped Diesel maintain a more direct and consistent management of its partnerships, in particular with its multi-brand retailers, department stores and main accounts. Diesel Europe in turn will provide marketing support to the entire region and enhance the brand's retail developments in numerous territories.

Part of Diesel's ongoing plan to review its retail structure around the globe, its European retail operations will also be directly managed from its global headquarters in Breganze, Italy.