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Dolce & Gabbana sign global licensing deal with Shiseido

By Don-Alvin Adegeest


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Italian luxury brand Dolce & Gabbana has signed a global licensing agreement with Japanese beauty company Shiseido for an undisclosed amount.

The agreement will come into effect October 1 and will include distribution of Dolce & Gabbana's beauty and fragrance lines, as well as product development and manufacturing.

“The license agreement is aimed at strengthening our brand portfolio for the sake of future top-line growth, which is part of my Vision 2020 for Shiseido Group,” said CEO Masahiko Uotani.

“The collaboration of our two companies, with their heritage rooted in such diverse cultures as Mediterranean and Japanese, opens excellent opportunities for creating new exciting values,” he added.

A joint statement from Dominic Dolce and Stefano Gabbana read: “We are sure that the level achieved by the Dolce & Gabbana fragrances thus far, already well-established and significant, will be further enhanced thanks to this partnership with Shiseido, and we anticipate together we will be able to fully develop the potential we believe we have for growth in makeup and skincare."

Dolce & Gabbana beauty, fragrance and skincare is thought to have generated 400 million euros in the year 2015.

Images:Dolce & Gabbana Facebook

Dolce & Gabbana