European luxury: A new report reveals the challenges and growth prospects

European premium and luxury brands represent 5 percent of European GDP, or 986 billion euros. This figure, from a new report by the European Cultural and Creative Industries Alliance (ECCIA), in collaboration with the Comité Colbert and Bain & Company, is up 1 percent compared to 2018. While its evolution demonstrates growth dynamics, the sector's future appears more fragile than ever, given the tariff announcements by the Trump administration and geopolitical tensions.