PVH Corp has announced the appointment of Eva Serrano as the new global brand president of Calvin Klein.
Serrano, a seasoned Inditex group veteran, will join the company in March 2023 and report to PVH Corp CEO Stefan Larsson.
Commenting on Serrano’s appointment, Larsson said: “Eva knows how to drive brand growth in global markets, how to connect with the consumer and what it takes to win across the marketplace.
“Eva also deeply understands the disruptive forces in our industry and how to connect a brand’s core value proposition to where the consumer is going. Her experience will be critical in unlocking Calvin Klein’s full global potential.”
Inditex veteran joins Calvin Klein
Serrano joins PVH and Calvin Klein with 20 years of leadership experience with the Inditex group, most recently serving as president for Inditex Greater China, where she was responsible for leading that rapidly growing market.
Commenting on her appointment, Serrano said: “The opportunity to lead the iconic Calvin Klein brand and unlock its full potential across the world is a dream come true. I look forward to working with Stefan and the PVH and Calvin Klein teams to propel the next chapter of growth for the brand.”
Serrano has a bachelor of arts, touristic management from the GETA Business School in Spain and received a postgraduate degree from HKU Business School in digital social media marketing.
In 2022, she completed both her masters, global executive program at Tsinghua University in China and the advanced management leadership program from the Säid Business School at the University of Oxford.
In 2021, Serrano was recognized with the best Entrepreneurs Award Shanghai, China.