“Eyewear couture”: how Topology is using technology to address eyewear’s fit problem

You’ve probably heard it a million times already: the future of fashion is personalized. As new technologies allow brands to customize products and services according to customer’s tastes, lifestyles and past purchasing behavior, consumers will grow to expect to get a personalized experience almost everywhere. “Data is the new oil and artificial intelligence is the oil drill”, said ecommerce expert Jorij Abraham, from the Ecommerce Foundation, during a panel in the last IAF World Fashion Convention. “Retailers who fail to offer customers a personalized experience will be swept away by competition”, added fellow panelist Jeff Strader, from Go Global Retail.