Fabletics plots 20 new international stores with expansion into India, South and Central America

Activewear giant Fabletics has revealed plans to triple its international store estate. The activewear brand is plotting 20 new locations over the next year, looking to its “proven US retail model” as the blueprint.

Over the cited period, the label will venture into several new markets, including India, the UAE, Colombia, Peru, and Central America. The strategy builds on an ongoing expansion in the US, where over the next 12 months the company plans to open 25 new stores.

In a statement, Fabletics president Meera Bhatia said: “Our international growth is driven by a disciplined approach to market expansion and a commitment to delivering a consistent brand experience for customers around the world.

“As we enter new countries and scale our business globally, we’re focused on entering the right markets, leveraging local expertise and tailoring our approach to meet the unique needs of each region, while staying true to the Fabletics brand.”

The announcement comes amid a solid period of growth for Fabletics, which has also accelerated its approach in Europe, where the UK and Germany serve as its strongest markets, as shared by Mark Ralea, general manager of Fabletics Europe in an interview with FashionUnited last year.

More broadly, the company surpassed one billion dollars in net revenue in 2025, with its US retail portfolio also delivering three consecutive years of double-digit same-store sales growth. Fabletics is now aiming to double revenue and quadruple EBITDA over the next five years.

Fabletics co-founder and CEO, Adam Goldenberg, added: "Retail has become an increasingly important growth driver for our business. As our retail model continues to deliver strong results in the US, we're confident it can scale globally. This expansion will allow us to reach more customers, grow the Fabletics brand and create long-term value."