'Fashion Future': What do younger generations demand from the fashion industry?

Fashion has always been obsessed with youth, but while designers look to the younger generation as a source of inspiration, the generation they are courting is rarely represented when it comes to concrete questions and decisions. Trend seminars and retail conferences repeatedly emphasize the importance of attracting Generation Z - born between 1997 and 2012 - or even better, Generation Alpha, who will grow into teenagers in the coming years, as a target group, but one crucial perspective is usually missing: that of the generations themselves. Instead of talking to them, people usually philosophize about their wishes and worries, laugh at their love of social media and package their interests in clichés.