Fashion label Jott draws 15 takeover bids following bankruptcy filing

Around 15 potential buyers have submitted takeover bids for Jott, the Marseille-France based apparel brand famous for its colourful, lightweight puffer jackets. The company, whose name stands for "Just Over The Top," was placed into receivership by the Marseille Economic Affairs Tribunal in December.

Despite its financial struggles, management reported "significant interest" from approximately 50 initial parties, citing the brand's strong reputation. Ultimately, 15 formal bids were lodged by the January 5 deadline. According to the company, the prospective buyers represent a diverse range of "industrial players, financial investors, family offices, and brand managers."