FatFace to host family-friendly festival in summer

British lifestyle brand FatFace is taking its mission to become an all-round family brand to the next level with the launch of a family-friendly festival at Newquay’s Lusty Glaze Beach in Cornwall.

Scheduled for June 17, ‘Rock Up and Sea’ will bring together music, food, beach activities and art in a seaside event, FatFace said in a release.

Other activations will be that of guest speakers, workshops and a selection of street food, each designed to appeal to every member of the family.

It comes as FatFace continues to centre itself around being a family-led brand, as seen in the expansion of a number of product lines, adding to its strategy to “capitalise on its growing consumer base”.

Next to the launch of its first baby and pet ranges last year, the brand also recently expanded its childrenswear line to include products for ages two to three.

During the Christmas season, the company also added product personalisation capabilities to its offering, as a way to further appeal to the family consumer.

The upcoming summer festival adds to its efforts, appealing to the specific target group through accessible and relevant activities.